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.US gas stations: Stay BP or change name to Amoco?

Associated Press -- Harry R. Weber, AP Business Writer, On Friday July 30, 2010, 8:12 am EDT
NEW ORLEANS (AP) -- BP gas station owners across the country are divided over whether the oil giant stained by its handling of the Gulf spill should rebrand U.S. outlets as Amoco or another name as part of its effort to repair the company's badly damaged reputation.

Some who have seen their sales plunge because of protests say BP has already sought a fresh start by naming an American to replace its gaffe-prone British CEO, so why not change the name on gas stations marquees as a further symbol of that culture shift.

Others worry that a name change is a big deal that is risky given all the marketing dollars already spent building up the BP brand. They also believe a successful turnaround with the existing brand

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Submitted Jul 30, 2010 By: suportoffroad30

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gs7101 Champion Author San Antonio Posts:3,203 Points:245,355 Joined:Jun 2009	Message Posted: Jul 31, 2010 7:01:42 AM Ignore gs7101 Report Abuse No need to change the name -- just drop the price of gas at the pump and I bet people will return. [Edited by: gs7101 at 7/31/2010 7:02:59 AM EST]
alterman156 Champion Author New York Posts:5,090 Points:1,091,100 Joined:Dec 2008	Message Posted: Jul 31, 2010 12:56:52 AM Ignore alterman156 Report Abuse Change the BP stations to Amoco.
DrCashFlow Champion Author Massachusetts Posts:4,780 Points:1,169,630 Joined:Jun 2008	Message Posted: Jul 30, 2010 11:51:30 PM Ignore DrCashFlow Report Abuse no brainer ... amoco .. domestic rather than overseas firm.
Sneakers55 Champion Author Houston Posts:43,375 Points:1,713,080 Joined:Nov 2005	Message Posted: Jul 30, 2010 10:13:14 PM Ignore Sneakers55 Report Abuse car253 wrote: >Change the name to Amoco. Value Jet changed to Air Tran >and it worked for them. When Nissan switched the US market from the Datsun brand to the Nissan brand, they found people (at least for a while) had a higher opinion of the Datsun brand. Chevron, once they reacquired the right to use the Texaco name, turned around and rolled out the Texaco name again. BP could do worse than turning around and going to the Amoco name, but I'd predict the stations who rebranded to BP a few years ago will not be happy to pay to change back to Amoco.
car253 Champion Author Ohio Posts:4,195 Points:1,031,620 Joined:Oct 2008	Message Posted: Jul 30, 2010 8:07:13 PM Ignore car253 Report Abuse Change the name to Amoco. Value Jet changed to Air Tran and it worked for them.
amerk73 Champion Author Dallas Posts:4,714 Points:1,156,310 Joined:Oct 2008	Message Posted: Jul 30, 2010 12:54:16 PM Ignore amerk73 Report Abuse this make prices up
PDQBlues Champion Author San Diego Posts:4,716 Points:982,400 Joined:Jan 2009	Message Posted: Jul 30, 2010 11:58:26 AM Ignore PDQBlues Report Abuse It's unfortunate that people are taking out their anger and frustrations on the station owners who had nothing to do with BP's disaster. It's guilt by association. But when people feel helpless to do something to correct an injustice, they will do many emotional acts that may not help themselves or the situation.
Sneakers55 Champion Author Houston Posts:43,375 Points:1,713,080 Joined:Nov 2005	Message Posted: Jul 30, 2010 11:27:19 AM Ignore Sneakers55 Report Abuse Around Kansas City, the BP signs are oval so they could fit pylons designed for the Amoco Torch and Oval.
bar1035 Champion Author Charlotte Posts:5,820 Points:833,070 Joined:Aug 2006	Message Posted: Jul 30, 2010 10:27:24 AM Ignore bar1035 Report Abuse saw a story that the owner had a 12 year lease and he couldn't change to something other than BP. The driver morons punishing station owners need to get a clue